Sour Apple Outfitters

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The company

Sour Apple Outfitters is a guide and outfitting service based in northeast oregon near the idaho border. They supply camps and guiding services to hunters across the region focused on bear, deer and elk hunts operating under a special use permit from the wallowa whitman national forest.

My role

Over about a four week span, I was able to help conceptualize their brand identity, wireframe and develop the website, as well as write roughly 90% of the copy.

The key element, and easily the most noticeable factor to the brand is the sour apple green. It allows for deep contrast with rough, smoky, dark elements that the remaining color palette rounded out.

The goal

the client wanted to make sure they were able to stand out from similar outfitters in the area and wanted their brand to set them apart.


In addition to developing their website, i helped Sour Apple Outfitters with their website copy, and marketing assets.


full adobe creative suite • webflow • adobe stock • professional wildlife photographers

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